The Client
Barbed Wire Reef is an ambitious operation in the game of fancy street fare. They operate two food trucks in the Denver area serving wild game and seafood with plans in the works to open a restaurant.
The Problem
These go-getters needed a website that reflected the strides they’d made in their business and supported up-and-coming changes. Their old website was made using one of those “easy-to-use” website builders. It did nothing for them. It was complicated to update and looked like, well…you know.
The Fix
Motif Consulting customized a WordPress template that is easy to update and reflects the company’s brand image. We coordinated a professional photo shoot for some slick images, and customized a variety of plugins. For one, the busy owner rarely has time to sit down at a computer so it was important to be able to update his location calendar through his smart phone. The website calendar syncs with his Google Calendar allowing him to make changes on-the-fly. And visitors can easy add the company’s events to their own calendars.
With a growing following on social media, the client wanted to drive more followers to their Instagram page. We customized an Instagram widget to show recent posts from their IG feed.
What’s Next?
We will continue to work with Barbed Wire Reef in an effort to drive traffic to their new site and increase their presence online. The goal of these efforts will result in increased bookings for catering events and a visible and successful restaurant opening.
Marketing Services for Small Businesses
Motif Consulting specializes in marketing for small businesses, which means that we provide services at an affordable rate. If you are a business owner that knows smart marketing would bring you more business, but you don’t have the time to do it yourself (because you are running your business), then please contact us. You’re our perfect match!
See our Services page for more on what we do.